For three days, from 24-26 June, Cannes XR Virtual will welcome film professionals, XR artists, tech companies, independent producers, and location-based and online distributors to invite them to explore the future of cinema.
The executive director of the Marché du Film, Jérôme Paillard, underlined for Cineuropa that this will be a very special edition. They had to reinvent Cannes XR and find a way to move it online and the team built a totally new concept. Cannes XR Virtual will unspool in various formats and on several platforms, initiating new partnerships for this edition.
For virtual reality users, the event will be open for business in the virtual museums and social venue of the Museum of Other Realities (MOR), which will showcase the entire virtual programme. It will remain available until 3 July through the MOR app on Steam, Viveport or Oculus. Furthermore, the Cannes XR Virtual 2D live video stream will be shot by a virtual cameraman from the MOR, and this will include the conferences, pitching sessions and project presentations. Apart from being available on the Marché du Film Online, the live stream will also be hosted on the Tribeca Film Festival and Kaleidoscope websites. Also, for those professionals who don’t have VR headsets at their disposal, a network of partner location-based entertainment hubs in several cities in France, China and the USA will offer access to Cannes XR Virtual.
Cannes XR Virtual is partnering with the Tribeca Film Festival, which will showcase its Tribeca Immersive 2020 programme, including several world premieres that didn’t manage to debut earlier this year at the postponed 19th edition of the festival.
Also, the Cannes XR Development Showcase, which is curated in tandem with Kaleidoscope, will feature virtual and augmented reality titles in development that will be pitched and presented to a number of selected decision makers.
The 360-degree cinematic experiences selected for Cannes XR Virtual will be showcased on the leading VR entertainment video platform VeeR, which will introduce VeeR 360 Cinema. Also, the platform is inviting artists around the world to submit their work to be featured in this inaugural collaboration with Cannes XR Virtual. The selected 360-degree VR films will be showcased for five days, and the winner will be presented with the VeeR Future Award and will be given a cash bonus and a premium distribution package worth $10,000, which includes a global marketing campaign, online and location-based entertainment distribution, and Chinese localisation.
Cannes XR Virtual will be accessible to all industry professionals registered with the Marché du Film Online.
K. H. N.