A bottle with a message, seed planted in the ground that produces fruit for just one night, a mysterious rescue operation and, of course, a friendship of faithful companions - all this in the new Danish animated film "The Incredible Story of the Giant Pear". The Macedonian distribution company CutAway introduced its first ever multiplatform day-and-date release in three Balkan countries (Croatia, Albania and Macedonia) on 3 May 2018, releasing the film in cinemas and on two Video on Demand platforms at once: Cinesquare.net and Pantaflix in the countries concerned.
This release pattern and multi-territory releases are being handled by the project CutAway online and offline: New digital forms of distribution of the film in the Balkans - Volume 2, coordinated by Cutaway in partnership with Croatia’s Radar and Albania’s Tirana Film Institute.
As the first part of the project, in November 2017, CutAway introduced the festival-to-date scheme in Macedonia and Albania, with two films screening simultaneously at CineDays Festival of European Film and Tirana International Film Festival and on the VOD Platform Cinesquare.net. The German children`s film Raffi marked the first festival-to-date screening of a children`s film in those countries.
The project has won backing from the MEDIA Programme after a Call for Proposals for innovative strategies for distribution and promotion of European audiovisual works.